Lead Tracking

Track all leads back to the marketing source, including calls, forms, chats, and eCommerce conversions.

Call Tracking

Track call leads back to marketing sources.

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Form Tracking

Easily track existing web forms on your site.

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Chat Tracking

Tie chat leads to marketing campaigns.

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See all your leads and sales in one place.

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Comprehensive software

Click on a feature to see why Howling Trac lead tracking is different.

Iframe Form Tracking in Google Analytics

Tracking your iframe forms in Google Analytics is important to make sure that you are attributing your conversion goals correctly.

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Ecommerce Tracking in Google Analytics

Measure the exact revenue that each of your leads generated via eCommerce.

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Track Marketing Data for Transactions

See which source and medium brings your buyers to your site.

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Append Marketing Data to Orders (WordPress)

See which marketing source, campaign or keyword is responsible for online orders.

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Full Chat Transcripts

See the full chat transcript alongside lead details, instantly.

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Chat Tracking in Google Analytics

Automatically send chat events to Google Analytics to define conversion funnels.

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Web Chat Lead Reporting

Automatically track visitors back to the marketing source, medium, campaign, ad and keyword.

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Add Marketing Data to Chat

WhatConverts reports web chats as a conversion action, revealing which marketing drives chats.

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Chat Tickets Captured

We capture the full chat ticket information and store the lead with its marketing data.

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Instant Form Tracking

Instantly track and follow-up with leads that contact you through web forms.

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Google Analytics Form Tracking

We make form tracking easy in Google Analytics, providing complete lead information and marketing data.

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Complete Form Lead Capture

Qualify leads based on form-fill details so you can better evaluate lead gen campaigns.

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Append Marketing Data (WordPress)

Get email notifications for form submissions and online orders, with marketing data attached.

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Selective Form Tracking

WhatConverts allows you to pick and choose which forms you would like to track on your site.

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HIPAA Compliant Form Tracking

Keep ePHI info secure and only give access to people who are authorized to view it.

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Call Flows - Custom IVR Menu

Your callers will hear a menu of options to direct their call to the proper connection.

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Call Flows - Post Call Qualification

Allow your people to qualify incoming calls as leads as soon as the call ends.

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Call Flows - Geographic Call Routing

All incoming calls will be directed to the business location closest to the caller.

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Call Flows - Scheduled Hours and Holiday Routing

Reroute calls that occur outside your active business times.

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Call Flows - Multi-Ring (Simultaneous) Dialing

Route calls to multiple destination numbers at once using multi-ring functionality.

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Call Transcription

Read details from your calls without the need to listen to the entire call recording.

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Tracking Phone Numbers

Purchase numbers to use with your call tracking software.

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Call Greeting

Create an automated greeting to be played when someone calls your tracking number.

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Call Whisper

Give your salespeople lead tracking info before they even talk to the customer.

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Call Recording

Control, download and monitor your incoming calls at no additional cost.

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Call Tracking Options

Choose one of three strategies for your call tracking software.

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Call Tracking Triggers

Choose which calls to track based on which marketing source the caller is coming from.

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Keyword Level Call Tracking Software

Improve PPC by knowing which keywords led to phone calls and became conversions.

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Dynamic Phone Number Insertion

Automatically track marketing to a phone call with Dynamic Number Insertion (DNI).

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Instant Phone Number Setup & Tracking

Select a tracking number, provide the destination number, and start tracking calls.

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Automated Spam Blocking

WhatConverts uses a list of known spammers to eliminate calls, and continually improves spam blocking.

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HIPAA Compliant Call Tracking Software

Keep ePHI information secure.

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Port Your Numbers

Don't worry about losing your phone numbers; Port current phone numbers at no charge.

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Customer stories

Want to see it in action?

See Howling Trac work in real-time. Request a FREE live demo presentation with a Howling Trac expert.


Over 1000 integrations available

Howling Trac works with software tools you already use, keeping your work efficient and familiar.


Grow your business with Howling Trac